Content Marketing Manager

About the job

We’re looking for a strategic and hands-on Content Marketing Manager to own and scale our SEO and Organic Growth strategy, turning it into a real revenue engine.

This role is not about filling a blog calendar. You will build and run a programmatic SEO and AI-powered content engine, lead our organic pipeline efforts, and write high-impact, thought-leadership content that positions SciSure as the category leader in lab digitization.

You will collaborate with external agencies and freelancers, while still being hands-on in writing key content pieces, executive narratives, and SEO-rich guides.

If you’ve got the range to go from strategic planning to crafting top-ranking content — and the hunger to build a modern inbound machine — this role is for you.

Responsibilities

• Develop and execute SciSure’s SEO and organic growth strategy to increase qualified inbound traffic and pipeline.

• Boost SciSure’s visibility in AI-generated responses (AI-SEO) through structured content optimization.

• Plan, write, and optimize high-impact content (blogs, guides, executive narratives) for scientific and technical decision-makers.

• Conduct keyword research and clustering to build an AI-assisted content roadmap aligned with business priorities.

• Track and report content performance using GA4, Search Console, and Ahrefs, with clear links to pipeline metrics.

• Collaborate with internal stakeholders and freelance/agency partners for scalable content production.

• Implement and maintain technical SEO best practices, identifying quick wins and long-term improvements.

• Align content efforts with Product Marketing to support messaging, product launches, and competitive positioning.

• Ghostwrite executive content to support thought leadership and category creation.

• Lead experimentation with new content formats, distribution tactics, and SEO innovations to accelerate growth.

Qualifications

• 3–6 years of experience in B2B SaaS content marketing, preferably with an SEO or growth focus

• Experience in life sciences or working with scientific/technical audiences is a strong plus

• Proven track record of driving measurable organic traffic and pipeline contribution from content

• Strong writer with the ability to distil complex technical/scientific topics into clear, engaging narratives

• Comfortable interviewing SMEs and executives, and ghost-writing thought-leadership content

• Data-driven mindset and proficiency in tools like GA4, Search Console, Ahrefs, Surfer/Frase, or similar

• Fluent in English; bonus points for other languages.